Growth hacking is an umbrella term for strategies which use a set of cross-disciplinary
skills focused solely on growth. The fundamentals of growth hacking are increased
engagement, conversion and retention. The ultimate goal is to find a predictable,
repeatable and scalable growth process. The growth hacking process can be applied either
when you are building a startup from scratch or when your business is more advanced.
A process or model to follow which enables the business or organization to reach
people and turn them into customers of the product or service that the business